A large engineering firm were taking too long to get new products-to-market, and so were losing market share in some key product categories.
To increase understanding of what was really happening during new-product-introduction.
To give clear focus on where changes and improvements were needed.
By removing, or significantly reducing, non-value-adding activity and reallocating resources to the bottlenecks.
To ensure changes were effective, sustained, and did not have unintended negative consequences.
Time-To-Market was reduced by 50%!
